Seo Specialist

1 month ago

AlAyn, United Arab Emirates Trust Vision Group of Healthcare Full time
Responsibilities
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Requirements and skills
    • Proven SEO experience
    • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
    • Solid understanding of performance marketing, conversion, and online customer acquisition
    • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
    • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
    • Experience with A/B and multivariate experiments
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Knowledge of ranking factors and search engine algorithms
    • Up-to-date with the latest trends and best practices in SEO and SEM
    • BS/MS degree in a quantitative, test-driven field Job Type: Full-time Ability to commute/relocate: Job Type: Full-time Ability to commute/relocate:
      • Al-Ayn: Reliably commute or planning to relocate before starting work (Required)