Brand Manager

Found in: beBee S AE - 1 month ago

Dubai, United Arab Emirates Buccellati Full time


Job Title Brand Manager

Description

br Your mission br The Brand Manager of Buccellati Middle East is in charge of the development of the brand within its territory It comprises the supervision of the sales network development retail wholesale and distributors the setting of the strategic goals in agreement with Buccellati Holding Italia Management the elaboration of the communication strategy as well as the complete responsibility over the local P amp L br The Brand Manager is in charge of meeting KPIs that are agreed upon with the International Management at the occasion of regular meetings br The Brand Manager of Buccellati Middle East heads the local Board of Directors and is the brand representative in the territories he she is in charge of br Key Responsibilities br Network development commercial policy br Retail br In all the below targets the Brand Manager is supported by the Boutique Managers Directors and their teams br Network development Identification of future boutique locations negotiations with the... landlords of the lease terms design and construction of the boutiques in cooperation with the BHI Management team br Commercial targets set up of sales budgets per boutique br Retail team management definition of the adequate sales force per boutique supervision of the hiring and animation of the individual boutique teams monitoring of performances including remuneration aspects supervision of the training plan leading the implementation of qualitative development programs br Responsible for the compliance and integrity of the retail network with Buccellati International guidelines br Development of personal relationships with key VIPs br Wholesale br In the initial stages the wholesale part of the business will be managed from the headquarter At a second stage the Brand Manager may be required to work on the following in coordination with the BHI Management team br Opening and closing of doors br Supervision of the negotiations with retailers br Supervision of the implementation of the Buccellati commercial policy price structure receivables discounts training of retailers sales force location of Buccellati creations in the stores visual merchandising br Network animation yearly action plan per retailer including sales targets br Monitoring of the profitability per POS br Marketing amp Communication br In all the below tasks the Brand Manager is supported by a Communication PR Agency br Guides amp Supervises and follows up on the implementation of the strategic plan br Supervises the setup and the implementation of the media plan Participates in key meetings with the advertising agency Develops personal relations with key media owners and publishers br Supervises the monitoring of competitors activities sales boutique opening development PR activities br Defines the main PR and launching events Leads the activity of the brand through relevant interviews participation in PR and launching events He knows personally the key journalists in the publications relevant to the brand br Develops relationships with key trendsetters and opinion leaders for them to express a good perception of the brand br HR br The Brand Manager is in charge of hiring and developing the local team br Works on the proper remuneration package standards in line with International HR br Defines the job gradings in coordination with Buccellati Holding Italia amp Richemont Middle East br Develops a strong team spirit that encompasses the values of the brand Encourages staff retention and satisfaction and supervises the setup and the implementation of the training plan br Finance br In charge of the local P amp L as well as the management of the account receivables the stock targets and the respect of the boutique s individual 5-year plan He She is supported in this management by the local Richemont amp International Buccellati finance amp control teams br After Sales Service br Set up the local after-sales service policy service centers price structure in line with BHI recommendations br Support functions br In collaboration with BHI teams the Brand Manager works with the proper local Richemont support Finance IT HR ASS Administration Logistics to achieve the brand targets within the territory br Job profile br The incumbent must be a professional with at least 10 years of International Managerial experience including in the Middle East br MBA graduate with a deep knowledge of luxury sensitivity to cultural differences and understanding of International cultures would be a definite advantage br Dynamic self-starter able to devise a project and deliver it despite a challenging environment br Fluency in English is compulsory Arabic and or Italian is an advantage br Benefits Skills Required

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