Pr Account Manager

1 month ago


Abu Dhabi, United Arab Emirates eWavelength Digital Marketing Consultants Full time
| Job title | PR Account Manager |
| Department | Marketing | Reports to | Client |
| Location | Bahrain | Contract/Full-time | Freelance role/ 10-20 hours a week | | Job purpose |
| eWavelength works with their clients to drive awareness of the client's brand through PR and other communication techniques. Developing a Brand, Communications and PR strategy to support the brand ethos. The eWavelength team and PR Account managers, work alongside the clients' marketing, digital and social media teams to deliver a holistic plan and increase brand awareness for the company on a global scale. | | OPERATIONAL |
| 1. | PR Projects at eWavelength involve the following: Weekly tasks - key focus of role - 10-20 hrs a month
  • Develop PR plan
    • write press releases
      • Edit and review with Stakeholders
        • Strong Client management skills is vital
          • Develop strong stakeholder relationships across the business.
            • Coordination of Google ads and website updates as part of overall communications required to support PR.
              • Prepare monthly reports for PR - showing value produced and clippings
                • Responsible for Communications to International Press for events
                  • Must have a large network of contacts across GCC to sell stories to
                    • PR Contacts with and the rest of the world also highly beneficial Website updates
                      • Manage website updates as well as PR
                        • Likely to be required to write text for website and social media as well and work with IT team to get events information published on website Monthly support tasks
                          • Support with on strategy development, content creation, and PR strategy.
                            • Understand how to deal with crisis management for events
                              • Demonstrate excellent communication and copywriting skills.
                                • Once every 6 months Survey the competitors and their strategies and promotions.
                                  • Create content for press releases
                                    • If requested support with website blogs, e-newsletters, and all communication touch points. |
                                      | 2. | Ad hoc Support
                                      • Support events aligned with PR content.
                                        • Be present at evening events and assist onsite
                                          • Manage press inquiries and interview requests
                                            • Crisis management - present solutions in times of PR crisis.
                                              • Track media coverage and social media mentions and communicate results to team.
                                                • Responsible for media relations programs throughout the Globe and GCC
                                                  • Management of communications strategy and stories for events
                                                    • Communications to International Press for events
                                                      • Define advertising budget to build awareness for advertorials/conferences where needed.
                                                        • Recommend ideas for the leadership team as part of brand building |
                                                          | 3. | Monthly PR Management
                                                          • Monthly PR Management
                                                            • Promote Stories to International Press
                                                              • Reporting |
                                                                | 4. | Daily Monitoring Report
                                                                • Provide a daily report of media updates and coverage for the media campaigns that will be initiated.
                                                                  • Weekly status meeting
                                                                    • Monthly reports | | Person Specification |
                                                                      | Minimum Experience |
                                                                      • Experience of running Communications and PR strategy plans across fast-paced brands. |
                                                                        | Educational Qualifications |
                                                                        • BA degree in Marketing, Advertising, Communications or a related discipline.
                                                                          • Minimum of 3-5 years of work experience in communications and public relations leading successful campaigns.
                                                                            • Established relationships with both GCC and national business and industry media outlets.
                                                                              • Exceptional writing, communication and editing skills.
                                                                                • Must communicate case studies of PR
                                                                                  • Experience with PR and Social Media publishing tools
                                                                                    • Experience with social media including blogs, Facebook, Twitter, etc.
                                                                                      • Experience in corporate communications, and project management a plus. |
                                                                                        | Technical Knowledge |
                                                                                        • Added benefit but not a requirement: Experience with Search Engine Marketing (SEM) and knowledge of search Engine Optimization (SEO) is an advantage |
                                                                                          | Skills and Abilities |
                                                                                          • Strong PR background
                                                                                            • Digital and social media knowledge.
                                                                                              • Strong communication skills.
                                                                                                • Excellent communicator and strong copywriting skills across various digital and social channels.
                                                                                                  • Excellent project management skills.
                                                                                                    • Strong relationship management skills with Internal and External stakeholders.
                                                                                                      • Strong industry relationships.
                                                                                                        • High attention to detail.
                                                                                                          • Liaising with media agencies, working collaboratively to deliver Communication and PR strategy plans.
                                                                                                            • Ability to work under tight deadlines. |
                                                                                                              | Other Requirements |
                                                                                                              • Demonstrated experience creating, implementing and monitoring Communication and PR campaigns.
                                                                                                                • Weekly reporting on brand PR mentions across various channels.
                                                                                                                  • Ability to work with multicultural teams in a professional manner.
                                                                                                                    • PowerPoint and Excel. |
                                                                                                                      | Language |
                                                                                                                      • English - spoken and written important
                                                                                                                        • Arabic - spoken and written an advantage | Job Type: Temporary

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