Digital Marketing Specialist

Found in: beBee S AE - 4 weeks ago


Dubai Silicon Oasis, United Arab Emirates KRISH Project Management Full time
b' PPC Manager responsibilities include: \xe2\x80\xa2 Launching and optimizing PPC campaigns Monitoring budgets and overseeing search platform accounts Tracking KPIs and producing useful reports for management Job brief We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.) Responsibilities Participate in forming effective paid search strategies Launch and optimize various PPC campaigns \xe2\x80\xa2 Oversee accounts on search platforms (e.g. Google AdWords, Bing) Be involved in keyword selection and audience targeting Monitor budget and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues Produce reports for management (e.g. dashboards) Write attractive and concise copy for adverts Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC ad platforms and vendors Find ways to reduce risk of click fraud Keep abreast of PPC and SEM trends Requirements and skills Proven experience as a PPC Manager or Digital Marketing Specialist Experience in data analysis and reporting Knowledge of SEO and digital marketing concepts Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.) Understanding of HTML and XML is a plus Proficient in MS Office (particularly Excel) Excellent communication skills Analytical thinking with strong math skills Minimum \xe2\x80\x93 Graduate with minimum of 3 years work experience in customer support / service(PPC). Job location is Dubai, UAE. Visa & Air ticket will be provided to deserve candidate along with Accommodation + Food + Transport. Preferred \xe2\x80\x93 Experience in Ecommerce, I gaming, and BPO sector is advantage. Job Type: Full-time Pay: AED3,500.00 - AED5,000.00 per month
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    Found in: beBee S AE - 4 weeks ago


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