Marketing Director Immediate Start

1 month ago

Dubai, United Arab Emirates Jetex Full time


Job Title Marketing Director

Description

Marketing Director - Immediate Start
Company :

Jetex

Job Type :

Full Time

Dubai
Apply Now


We are looking for an experienced Marketing Director to join our passionate team at Jetex in Dubai.
Growing your career as a Full Time Marketing Director is a great opportunity to develop productive skills.
If you are strong in project management, planning and have the right personality for the job, then apply for the position of Marketing Director at Jetex today

Department: Marketing Location: Dubai Reporting To: VP - Portfolio Development and Corporate Communications SIGN IN & APPLY The Director of Marketing is responsible for defining and managing the Marketing Strategy in line with the regional and global brand objectives, HQ guidelines and the defined budget all to maximise the brands exposure/visibility and build the brands image:
Strategy: implementation of Marketing and strategy, and annual calendar
Partnerships: leverage global partnerships locally and build local partnerships (corporate, government, fan clubs) to recruit prospects and clients
Event Management: Develop and execute event concepts
Consumer Marketing: Supervise the annual order forms and the stocks monitoring (i.e. Furniture, PLV, etc.)
Visual Merchandising: Supervise the implementation of the VM across the global FBO network according to the annual calendar and brand standards
Local Activation: Develop individual and integrated activation plans for each market and execute throughout the year
Presentations: Prepare presentations on a regular basis for specific projects, Jetex executive management or the Business Plans
Budget: Control and optimize Capex Budget, A&P and S&D
Team Management: Manage and develop direct reports
Agency/Partner Management: Manage and build strong relationships with agencies and partnersa,
Responsibilities Strategy and Management
Define country specific Marketing strategies and action plans per country in line with international guidelines in co-operation with Sales Departments and Brand VP.
Ensure new communications' campaigns and programs are aimed at reaching sales targets.
Generate new ideas to develop the brand awareness and notoriety - provide specific recommendations (by family, by line, etc.).
Manage brand delivery and consistency across all markets for all product lines.
High competence in project and stakeholder management.
Excellent interpersonal, written and oral communication skills.
Experience with digital marketing forms such as social media marketing and content marketing.
Marketing Communications
Define and implement a communications action plan with the support of the communications team
Events: oversee the organization of unique events on a global and local scale and ensure a ROI in line with international guidelines
Events: liaise and coordinate for a 360 degrees approach of the marketing activations
Digital: develop and implement a digital communication strategy and regional action plan and day to day online advertising and social media operations
Conduct market/competitor intelligence research and monitoring tools
Develop and maintain CRM activities (i.e. direct mail, emailing)
Manage relationships with local partners
Develop partnerships with local companies to recruit prospects and clients and grow database with corporate companies, government entities, local partners, and fan clubs
Trade Marketing, VM and CX
Define and implement a marketing regional action plan with the support of the Marketing team
Consumer Marketing: develop and manage regional and coop advertising activities with local agencies and partners
Set up and implement individual FBO marketing plans with FBO Managers to improve sales results
Responsible for optimization of Jetex visibility at each locale
Trade marketing: oversee the implementation of FBO projects, in coordination with headquarters
Visual Merchandising: define, implement, and monitor the corporate VM guidelines in the FBO network; Responsible of the annual order form
Trainings: define and implement VM training programme with the VP Brand and regional teams
FBO activations: define and implement FBO activations to entertain clients, prospects and passengers in all the network.
Customer experience: oversee that the Sales team keeps a close relationship with regional FBO Managers to understand their clients and create tailormade experiences for them to turn to ROI
Reporting and training
Manage and implement reporting for the Marketing department
Propose trainings for each team member to develop skills in their field
Recruit, train, appraise, supervise, support, develop, promote and guide the Marketing team
Budgets
Recommend the budget allocation for the fiscal year
Manage and control A&P, CAPEX and S&D budgets according to the guidelines

REQUIREMENTS
EDUCATION
Master's Degree in Marketing or related fields (hospitality or luxury)

EXPERIENCE
At least 10 years' experience in a similar role
Required experience in omni-channel marketing as well as experience in the Middle East region
Portfolio of campaigns delivered with proven results
Demonstrated experience in delivering complex marketing campaigns and projects
Luxury brand background is preferred
Possess experience and knowledge in 360 degrees of marketing ecosystem, including online and offline, with good understanding of new media/digital marketing and proven track record of innovative applications
Proven project leader from planning, implementation to delivery with good business acumen, analytical skills, and commercial sense
Team-player, resilient, demanding, agile, creative, rigorous, and solution-oriented
Strong sense of ownership and accountability
SPECIFIC / TECHNICAL SKILLS
Hands-on experience in content creation

Strong command of English as involvement in content production is required
Excellent copywriting skills in English. Ideally, in French and Russian as well
Ability to art direct creative content (text, image and video)
SIGN IN & APPLY
Company Benefits:
a-- Learning opportunities
a-- Company offers career progression opportunities
a-- Attractive package
Apply Now
Dubai
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