Public Relations Manager

Found in: beBee S AE - 3 days ago


United Arab Emirates DFreight Full time

DFreight is a new-age freight forwarding company that is shaking up the industry with its innovative technology and approach to logistics and supply chain. We offer our clients' a new-age, modern digital platform that manages and monitors every aspect of their supply chain, foreseeing a variety of booking, planning, delivery and communication possibilities. Here at DFreight, we bring operational excellence, transparency, visibility and efficiency to the supply chain process while lowering hassle, communication and costs giving you a greatly enhanced customer experience.


When you join DFreight, you become a member of a team of innovators, dreamers and achievers who are shaping the future of freight-forwarding.


We are looking for a competent Public Relations Manager (PR Manager) to lead our PR initiatives and take on full responsibility for the strategy, collaboration, execution and measurement of PR & Media Relations Campaigns, with the goal of building and enhancing a favourable image of our company with potential candidates, clients, potential customers, influencers and the public.




Responsibilities
  • Develop DFreight's PR plan including strategy, goals, budget and tactics.
  • Develop media relations strategy, seeking high-level placements in print, broadcast and online media.
  • Coordinate and manage all public relations activities ensuring taking leverage of industry events, summits etc to maximise DFreight's presence and visibility.
  • Direct the Digital Marketing team to engage audiences across traditional and new media.
  • Leverage existing media relationships and cultivate new contacts within business and industry media.
  • Manage all media initiatives including events, inquiries, webinars, interview requests etc
  • Manage all press releases including content creation, press releases, byline articles, keynote presentations etc
  • Plan and budget for PR events, programs and initiatives.
  • Monitor, analyze and communicate PR results on a periodic basis.
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
  • Build relationships with thought leaders to grow industry awareness.
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

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