Brand Manager
Found in: beBee S AE - 3 weeks ago
Job Title INT
Description
About GMG:
GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG's investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.
Key Responsibilities:
Develops short term and long term plans for the assigned brand and provides input to management any aspects related to brand planning and development
Conducts regular visits to the stores to obtain information on sales and product results and any other data which may impact the business, and provides corrective actions whenever required
Develops key performance indicators (KPIs) for the assigned brand, and monitors the performance of the brand against the KPIs
Ensures implementation of brand standards across Farm Fresh such as retail operations, customer service, product specifics, visual merchandising, etc.
Monitors and analyses sales and commercial information to enhance sales potential and determine buying strategies and requirements for the brand
Conducts regular meetings with the sales functions to discuss and share insights, and ensures that all the sales activities are applied as per the brand's guidelines
Collaborates with the Sales function to ensure that promotional and sales campaign are implemented as per the brand's guidelines
Acquires market intelligence through various sources and monitors market trends and competitors' activities to identify opportunities to enhance brand presence
Self-Management:
Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year
Takes ownership of his/her own learning agenda by identifying development needs in consultation with the manager and agreeing on the individual development plan which goes beyond just training and development
Keeps abreast of professional developments, new techniques and current issues through continued education and professional growth
Educational Qualifications and Certificates:
Bachelor's Degree in Marketing
Master's Degree in Marketing is Preferred
Experience:
A minimum of 8-10 years of relevant experience with at least 4-5 years in a similar role
Skills:
Planning and Organizing
Negotiation Skills
Attention to Detail and Quality
Language requirements:
English
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