Assistant Brand Manager

Found in: beBee S AE - 4 weeks ago

United Arab Emirates GMG Group Full time


Job Title INT

Description

About GMG:
GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG's investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.
Key Responsibilities:
Provides inputs for consumer mapping, assists in brand consumer segmentation and differentiation

Collects and analyses customer research information to guide brand management decisions, including decisions on the introduction of new products, product assortment, promotion and pricing of products in the store

Interacts with retail operations to understand consumer trends, sales figures, etc. to further formulate the business plan for the brand/category

Analyses sales related data for products within the brand portfolio and provides insights into enhancing potential sales opportunities

Ensures development and reporting of the brand on quarterly basis tracks the performance of the managed brand (s) in the region and develops reports for Principals

Studies trends from historical data around brand/category sales and market research to assist in the overall planning process

Develops and analyzes sales reports on weekly basis, forecasts and recommends replenishment accordingly

Performs analysis on gross margins by store for brands based on historical data

Based on analysis, make recommendation on withdrawal of underperforming references

Consolidates purchases by categories and ensures they are consistent with targeted product and category mix

Monitors performance of purchase, in particular new orders and collections Consolidates reports to derive the relevant metrics and analyzes in preparation for the buying session

Communicates approved prices to the Sales team and IT correctly and on time

Provides information and analyses on sales performance to prepare markdown and promotions

Prepares and submits monthly reports - sell out by store/category, analysis of best/slow movers, sell-thru, stock levels and ageing

Prepares monthly reports on customer analytics - average unit price per transactions, average number of units per transaction, conversion rate and statistics by categories of products

Supports the promotional activities in the store and ensure the merchandise is available in time and in right quantities

Analyzes market trends, consumer preferences, sell through and seasonal demands

Self-Management:
Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year

Takes ownership of his/her own learning agenda by identifying development needs in consultation with the manager and agreeing on the individual development plan
Keeps abreast of professional developments, new techniques and current issues through continued education and professional growth
Educational Qualifications and Certificates:
Bachelor's Degree in Marketing
Master's Degree in Marketing is Preferred

Experience:
A minimum of 1-3 years of relevant experience with at least 4-5 years in a similar role
Skills:
Planning and Organizing
Negotiation Skills
Attention to Detail and Quality
Language requirements:
English

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